Cannes Lions Brand Launch

Project Description:
Introduce IBM iX to at Cannes 2016 as a new generation of creators who design innovations.

Lead production of strategy, content and design of:

• Brand Awareness
• Exhibition space
• Grand Audi Pillars
• Festival program, Lions Daily News, The Drum
• All marketing related to the Mobile Lions category for print and digital
• Invitations to the Mobile Lions award ceremony
• Support of launch the IBM+General Motors partnership
• Partnership with The Girl’s Lounge (including a 200 person cocktail party); speaking engagements on panels at the Girl’s Lounge
• Signature moment: Connected Soccer Game on the beach
• IBM Website promoting all IBM iX activations