ABOUT

Hi, I’m Crystal.

I’m a creative turned digital-project-manager turned > creative-services-manager > director-of-production > freelance-producer > business-development-and-digital-growth-stitcher. Still with me?

I like solving problems and getting things done. Figuring out how to find the right people, tools and technology is my bread and butter. Often that means diving into research  and testing or setting up the right structure and plans to make things work. When I’m not digging through roadmaps, collaboration tools and decks, I’m between NYC and upstate grabbing coffee dates and brainstorming on the next collaboration ideas about to happen.

Currently I’m @ IBM.
I develop and execute growth strategies with education and emerging technology. I am currently building and launching new market opportunities with Unity3d, Udacity, General Assembly, Girls Who Code and Treehouse supporting the growth of IBM digital products paired with the personal growth of next-gen serial-entrepreneurs. Find out more about my team here: IBM Partners.

In my previous role at IBM Services, I lead hybrid teams of experience strategists, user experience and visual designers, developers and storytellers dedicated to creating meaningful service platforms and digital experiences that improve user experience and transform businesses. I applied my background in project management and service design to understand and empower my teams on the value of design and provide the tools to integrate design at the core of business innovation to help organizations address the most current business issues.

In my spare time, I’m testing my home improvement skills on a cabin in the Catskills, NY, connector of would-be visitors with landowners who have the acreage to spare and want to make money off their land via Tentrr — and designing Greek-American politically-inspired t-shirts at FILI.