Cannes Lions Brand Launch

Introduce IBM iX to at Cannes 2016 as a new generation of creators who design innovations.

Project Description:
Lead production of strategy, content and design of:

  • Brand Awareness
  • Exhibition space
  • Grand Audi Pillars
  • Festival program, Lions Daily News, The Drum
  • All marketing related to the Mobile Lions category for print and digital
  • Invitations to the Mobile Lions award ceremony
  • Support of launch the IBM+General Motors partnership
  • Partnership with The Girl’s Lounge (including a 200 person cocktail party); speaking engagements on panels at the Girl’s Lounge
  • Signature moment: Connected Soccer Game on the beach
  • IBM Website promoting all IBM iX activations


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